Copy

Less is more.

People do not read web pages. They scan them.
Web copy is not not NOT the same as print copy.

DO NOT cut and paste your brochure on your web site.

If you need help taking a buzz saw to your precious prose, we're ready to help.

Resources:

See what Jacob Neilson - the guru of web usability - has to say about writing for the web (then call us for help).

Read the Cluetrain Manifesto for good entertainment and sound advice on web writing.